Top 5 Social Networking Apps in Colombia Q4 2021

Performance of Top 5 Social Networking Apps in Colombia in Q4 2021

During the fourth quarter of 2021, the social networking landscape in Colombia saw notable trends in downloads, revenue, and active user metrics. Data from Sensor Tower provides a comprehensive view of the performance of the top 5 social networking apps on a unified platform.

WhatsApp Messenger experienced consistent growth in weekly downloads, starting at around 142K and peaking at approximately 243K in the week of December 20. The app maintained a steady number of weekly active users, fluctuating slightly around 18.6M throughout the quarter.

Facebook saw weekly downloads rise from about 165K to a high of 206K in early November. Weekly revenue showed an upward trend, starting at $4.4K and reaching almost $7.9K by the end of December. Active users remained robust, averaging around 23.8M, with minor fluctuations throughout the quarter.

Messenger also showed a steady increase in weekly downloads, starting at 107K and peaking at 137K in early November. Revenue remained minimal, with occasional spikes, such as $11 in the week of December 20. Active users hovered around 11.8M, with a slight decline towards the end of the quarter.

Telegram Messenger experienced a significant spike in downloads in early October, reaching 236K, before stabilizing around 80K to 90K for the rest of the quarter. Active users saw an increase from 1.96M to a peak of 2.83M in early October, before slightly declining to approximately 1.97M by the end of December.

Discord - Talk, Play, Hang Out showed steady weekly downloads, averaging around 25K. Revenue gradually increased from $647 to $1.27K by the end of December. Active users remained relatively stable, with a minor decline from 658K to 528K throughout the quarter.

These insights, sourced from Sensor Tower, provide an in-depth look at the trends shaping the social networking app market in Colombia during Q4 2021. For more detailed analytics and data, visit Sensor Tower.